dreamscape festival
January 2025
the 'DREAMSCAPE festival' project was a work in progress for over a year. I initially started the venture in 2023, for my intro to Graphic Design class in community college. I designed the initial poster drafts at this time, but later revisited the project in 2025 to experiment further with the idea.
Using a kneadable eraser, I sculpted the letters to create an organic typeface, which I used for the logo. The festival emphasizes escapism and dreams, so I used a lot of clouds and dream-related elements to further this narrative.
As I created the Dreamscape Festival Concept in 2023 and revisited it in 2025, I would do many things differently, as I have strengthened my understanding in design thinking.
For example, I would spend more time researching brand competitors, creating mood boards, and making multiple iterations. That way, my design is more informed and user-centered.
